Tag Archives: Self Publishing

Free Books = High Paid Sales – A Case Study

Some of us are looking very closely at the use of Kindle and self publishing – Here is a must read case study of how a book that had stopped selling became a best seller in a week.  100% not the old text book but maybe the new?

How Amazon’s KDP Select Saved My Book

Gather round, my fellow writers.

I have a tale to tell.As I write this blog post, The Jackpot is No. 68 on Amazon’s Paid Bestseller list.

CUE FLASHBACK SOUND FROM LOST

One week ago, my book was dead in the water. And I mean dead. After a promising start last summer, sales crashed, completely, totally and spectacularly, despite wonderful reviews (from people who didn’t even know me!). From December 1 through January 24, I sold 21 copies on Amazon. One on BN.com. And that was it. Barely enough to fund a lunch date for me and my wife. The previous couple months hadn’t been much better. To be honest, I was trying to forget the book even existed as I worked on my new manuscript, my internal doomsayer wondering how badly I’d effed my career with a self-publishing disaster.

Now, I’d first heard about Amazon’s KDP Select Program during the holidays. Here was the deal: In exchange for providing Amazon a 90-day exclusive, authors get their book(s) listed with the Lending Library, which allows Prime members to borrow books electronically. Second, authors would be able to run free promos — for each 90-day period I enroll in Select, I could make the book available for free for up to five days, divided however I liked.

At first, I wasn’t sure what to think about it, especially given the exclusivity requirement. Part of me was aghast — how dare they ask me to pull my book from the other retailers! And then something occurred to me. Between October 1 and December 31, I had sold a grand total of …. ONE book on all the non-Amazon platforms — that one sale on Barnes & Noble.
Now I had heard anecdotal evidence that running a free promo later translated into real sales. There seemed to be no real explanation for this, other than the fact that a ton of free downloads gave a book good exposure on Amazon. So with nothing left to lose, I decided to give it a shot.
I pulled the book down from all the other e-retailers (Number of People Who’ve Since Asked Me Why My Book Isn’t Available on the Other Retailers = 0), and in the wee hours of January 25, The Jackpot went free for a two-day run. At that moment, the book had logged nine sales in January. I woke up at 6 a.m. and was surprised to see that the book had already been downloaded nearly 100 times. I knew these were downloads and not sales, but still, it was exciting to see a number other than 1 or 2 under the monthly sales tab on my Amazon report.
The download rate increased steadily during the course of the morning, and by lunchtime, it was being downloaded more than 1,000 times per hour, occasionally pushing 2,000 per hour. And it was rapidly climbing the Free bestseller list. It got featured on a number of the big Kindle reader blogs that showcase free books each day (this was easily my luckiest break, especially since I didn’t know that people often submit their books to these sites in advance of their scheduled free dates). By Wednesday night, the book had hit the top 10, with about 14,000 downloads. Thursday proved to be nearly as successful, with another 11,000 downloads, and the book spent much of the day ranked No. 5.
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Get Your Book Done Workshop Series with Patti Larsen

Saturday, February 11, 2012 9-4

Get Your Book Done 101, Fiction Edition: Have you always wanted to be a writer but never had the chance/nerve/great idea that would make it happen? Or do you have that half-started Best Novel Ever stuck away in your closet awaiting the day you have the time/energy/drive to get it done? Join writer Patti Larsen for a day of Get Your Book Done 101, the Fiction Edition.

This full day course offers tips and techniques on how to get started, techniques to improve and polish your writing, exercises to stretch your talent, instruction on outlining and planning right through to completing a novel.

Participants will get the chance to not only come up with and develop an idea, but will gain valuable knowledge on how to proceed with their own great novels at home.

Course cost: $80 (lunch not included)

When and Where: Saturday, February 18 at 9:00am at Queen Street Commons

What to bring: pencil/pen, notebook

About your instructor: Patti Larsen is a middle grade, young adult and adult author with a passion for the paranormal. Her YA thriller series, The Hunted, is available now. The first four books of The Hayle Coven series, Family Magic, Witch Hunt, Demon Child and The Wild are also out now. Her YA paranormal novel, Best Friends Forever, and steampunk series, Blood and Gold, are due early in 2012. She is a full time writer and a part time teacher of her Get Your Book Done101 program. Patti lives on the East Coast of Canada with her very patient husband and four massive cats.

You can find her:

On her website http://www.pattilarsen.com/

On Facebook www.facebook.com/pattilarsenauthor

Her writing blog www.pattilarsen.blogspot.com

Her book blog www.pattilarsenbooks.blogspot.com

On Twitter www.twitter.com/#!/PattiLarsen

On Amazon.com and Goodreads

Saturday, February 18, 2012 9-4

Get Your Book Done 101, Non-Fiction Edition

Do you have a brilliant idea for a self-help book, but have no idea how to get started? How about an amazing memoir you’ve always wanted to create, a family story that’s been begging to be told? Join writer Patti Larsen for a day of Get Your Book Done 101, the Non-Fiction Edition.

This full day course offers tips and techniques on how to get started, techniques to improve and polish your writing, exercises to stretch your talent, instruction on outlining and planning right through to completing your project.

Participants will get the chance to not only explore all avenues of how to tell their particular story, but will gain valuable knowledge on how to proceed with their own project at home.

Course cost: $80 (lunch not included)

What to bring: pencil/pen, notebook

Sunday, February 26, 2012 9-4

Get Your Book Done 101, Business Edition

So you’ve written the Great Novel or the best self-help book ever. Now what? Join writer Patti Larsen as she guides you through the many layers of the publishing industry, with the most up-to-date information available on the rapid changes going on right now.

From the many types of publishing, agents, marketing and more, let her help you make the best choices for your goals and how to achieve them.

Course cost: $50

What to bring: pencil/pen, notebook

Register Here