Coworking will fundamentally structure employment, economic development and community capacity in the coming decade. In fact, it already is, as economic pressures, social change and advances and innovations in technology move a once static work force into the dynamism of the independent. Widespread, wholesale institutional change is occurring as the stability of our global economies falter and we become more secure in smaller, independent but collaborative working communities or networks.
The Job is Dying – The rise of the Independent Workforce
As workers move into the independent work force they need to aggregate, they need to collaborate, they need to network & build community in order to enjoy any economies of scale and real, solid success. Independent workers need place and space to do this. They need a physical space which offers that opportunity to share resources but also to share and build ideas and to draw resources from each other. They also need new knowledge and practical experience. All of this comes with coworking.
The Quest for a New Corporate Contract and for New Corporate Values
The recent collapse of several global economies and the associated financial crises, have generated a genuine and valid loss of trust in many of our traditional institutions. For many independent workers, the choice to leave the traditional corporate structure was based on this loss of trust and their move into coworking communities serves to re-establish it.
The sense of working for purpose and for the benefit of a good greater than solely your own is attainable in the network model created via coworking.
Innovation Clusters & Network Models
A strong community or network of independent workers, gathered within a coworking space, sharing resources, capital, technology and ideas begin to innovate. They do this rapidly and they innovate in a manner that is often agile and inexpensive. As the network grows, so does innovation, and progress continues; delivering economic benefits to the entire community.
Interconnection & Renewal of Small Local Economies
Coworking provides the opportunity for independent small business owners to remain working in their local communities while connected to a larger pool of knowledge and business resources. The result of many small businesses operating in their local economy is direct re- investment in the community and community infrastructure.